Logical Marketing Services To Fuel Your Business
OK its not rocket science… but it does require logic, creativity and experience!
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We don’t offer these services because they don’t work but other agencies might not be so ethical. If your business has more money than sense our Blacklist will show you how to throw money down the drain!
Getting your big idea in front of the right journalists, investors and influencers is a top priority for any early-stage business. You get access to PR expertise without a long term commitment. We get to unearth and help grow the future superstars of the startup community. Winner winner chicken dinner!
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Marketing Campaigns That Are Boring
People That Fear The Dentist
Statistics That Are Made Up
“Attraction” is where you initially reach out and attract potential customers. There are many ways to attract attention to your products and services both online and offline but the most useful are: Social Media, Content, Video, PR and SEO. The more you do in the attraction stage the wider the reach of your marketing campaign becomes and the more people you will be able to attract. Sounds simple and obvious we know! In a nutshell, the goal of this stage is to direct traffic to your content or website.
In order to demonstrate that you are an expert in your field and earn the trust of the customer you need interesting and consistent content. This will give you plenty to post about on social media and will do wonders for your SEO. By having an active blog integrated into your website the traffic you drive to your site from the “attraction” stage will be more likely to convert into sales. The goal of this stage is to build the trust of your potential customer. Customers who trust you are less price sensitive, require less persuasion to buy and are more likely to recommend you.
Dont sell - solve!
This is the final stage in the marketing process and the goal is to generate leads or purchases. One important thing to bear in mind is that you are using SOCIAL media and not sales media! If all you do is blast out sales pitch tweets, posts or blogs you probably wont sell much. Instead you should focus on what problems your customers face and how you can solve them. Every business solves a problem, even a supermarket (on a basic level the problem would be “I need to buy food”). Think about what problem you solve and help customers find your solution.