There is a crisis in advertising.
Advertising should entertain, educate or inspire but the sad fact is that at least 90% of today’s campaigns are boring and get tuned out.
We love the history and evolution of the science and we look back to some of the ingenious campaigns of previous decades with admiration.
When was the last time you saw an ad that actually entertained you, engaged you or educated you?
The days of interrupting your target audience are long gone – people have too much choice these days. You can accept that and try a different approach or you can keep pouring money into a black hole.