Digital Radio Is Obsolete

Digital radio (DAB) is a concept beloved by politicians (not sure why) but still not widely adopted. The vast majority of radio listeners are in cars which still overwhelmingly have analogue receivers. People resent being forced to buy new equipment. The UK government...

How To Get Investment In A Startup

So you’ve got a start up and you’re looking for investment. We work with 100s of start-ups, from those with virtually no money and those that are self funded all the way up to those that have angel investment and investment from VC firms. We are often...

Launch A Business With No Marketing Budget

Do you want to increase your sales, but don’t have money for advertising? Would you like to grow your business using social media? In this article you’ll discover the social media “secret” that anyone can use to grow their business without spending money on...

How To Get PR Coverage

You’ve identified your news story and you’ve written your press release, and you’re convinced it’s a cracker. That’s the easy bit done, and now you’re faced with the hard task of placing it. You have a number of options open to you from newswires to press release...

Romance is alive and well in China

Romance is alive and well in China as Air New Zealand launches “Love is a Journey,” the latest phase in its popular romance themed marketing campaign. The airline unveiled the “Romance Class” campaign in China last year with an online safety video highlighting New...

The Changing Social Landscape

Are you wondering how the social media landscape is changing for users? Wondering where you should focus your social media activities? America tends to lead the world, especially with online habits, and Pew Research has released a brand-new study, which shows how...