Content drives the Internet – consumers are looking for information that solves a problem, not immediate sales pitches.
We are experts in content marketing – but exactly what is it?
Content marketing is a way of creating and sharing content. It promotes ideas, engages targeted audiences and encourages them to take action. It’s an integrated approach to marketing, with quality content at its heart.
The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while providing a baseline introduction to the benefits of a particular product or service.
Just as the heart powers the body, content powers online marketing success. Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. This infographic is helpful to explain more.
In short, content marketing is the best way to let your target audience know who you are, how your products and services can benefit them, and to encourage them to buy from you.