Driven By Creativity - Backed By Logic

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There is a crisis in modern marketing and advertising in particular. Marketing should entertain, educate or inspire. The sad fact is that at least 90% of campaigns are boring.

As marketing nerds we love the history and evolution of the science and we look back to some of the ingenious campaigns of previous decades with admiration.

Marketing agency fees rise and rise but the quality drops and drops – where did the industry go wrong?